Of Ais is more than just a brand, It's about being you, and showing exactly who you are. Doing so is important nowadays, in a world full of boxes, trends and social media. You are unique, and you should always be able to show that.
Of Ais – All unique, all yours.
How did I create this brand?
Of Ais started with drawings. I have always loved drawing and painting, but I thought it's such a shame that those always end up in some random drawer. So I started painting on canvas bags that I could actually use. I used those as school bags, and others started asking about them and requesting ones of their own. Before I knew it, there were many girls in my city sporting my bags. How cool is that!en no-time liepen er een hoop meiden op mijn school met mijn tassen. Tof!
And then it continued: a store in my city actually asked me to sell my bags in their store. I officially registered as a business, which grew to be a brand I can release all my creativity in. creativiteit in kwijt kan.
I started adding jewellery to the brand as well: I saw trends that I loved, but were unaffordable! I decided to create the items myself, and make them affordable. This is a factor I still value a lot: the price of every item should be fair. For you, for me, but especially for the maker. Next to the fair prices, I value uniqueness. That's why most of the items that you can find in my shop are unique as well! There's often only one made of that design. Also everything is made from sterling silver and real gemstones, in order to last a lifetime (what, even multiple!). Let's not add to the big amounts of waste we already produce, but invest in durable items :) betaalbaarheid. Hoe betaalbaarder je items, hoe meer afwisseling je kunt veroorloven. En aangezien ik zelf 20.000x per week van sieraden wissel vind ik dat nogal belangrijk :)
A lot of my jewellery is made abroad, together with charities and small workshops around the world. Through this brand, I try to help struggling people create a sufficient income, so they can provide for themselves. The charities I work with even take care of the schooling, shelter, food and healthcare of the families that create our products. Next to the fair prices, I value uniqueness. That's why most of the items that you can find in my shop are unique as well! There's often only one made of that design. Also everything is made from sterling silver and real gemstones, in order to last a lifetime (what, even multiple!). Let's not add to the big amounts of waste we already produce, but invest in durable items :) zelfgemaakt, maar de vraag werd te hoog (waaat) om echt alles zelf te blijven maken. En dat terwijl ik Of Ais wel graag zou zien groeien. Dus besloot ik ook een deel inkoop te doen: sterling zilveren items die ik zelf nergens kan vinden, maar wel graag wil zien! Hierbij wel extra belangrijk: ze moeten uniek zijn. Niet de items die in elk winkeltje liggen, want die vind je dus al te veel om er nog compleet jezelf mee uit te kunnen stralen. En zo is het cirkeltje rond :)